How We Approach Data Visualization and Decision-Making
Usually, companies desire data visualization as a tool to gain insights, improve and guide decision-making, and drive better outcomes. However, merely gathering data and creating visuals won’t guarantee success. In order for your organization to truly benefit from data visualization, a plan geared towards your specific goals and strategic approach is necessary, allowing your team to stay involved throughout the entire process.
At MorphWorks, we specialize in delivering clear and actionable insights utilizing data visualization to fulfill your company’s needs. Our process ensures that every step, from initial data gathering to final implementation, is carefully managed, keeping your team informed and excited as the project evolves.
Our approach to data visualization consists of several key stages:
- Initial Requirements Gathering
- We start by understanding your target audience and leadership’s objectives. What questions are they trying to answer? What key decisions are they looking to make with data? This is the foundation for building relevant and impactful visualizations.
- Data Access and Analysis
- Next, we gain access to the necessary data, ensuring everything from invoice tracking to performance metrics is on hand. Once the data is gathered, we conduct a thorough analysis, categorizing the information to ensure we’re making sense of it in the desired context.
- Building and Iterating Visualizations
- Once we have a clear understanding of the data and your goals, we import it into Power BI or other visualization tools. A draft report is created, offering an initial view of how the data can be represented. We share this report with your team for feedback, ensuring the visualizations meet expectations and are aligned with your decision-making needs.
- Publishing and Continuous Updates
- Once the report is approved, it’s published and scheduled for automated updates to keep the team informed. However, as business needs evolve, so too will the visualizations. Leadership may request new insights or modifications, and we work closely with your team to incorporate these changes and prioritize actions based on data-driven insights.
Throughout this process, we focus on answering the key questions that matter most to your organization. What actions should be prioritized? Where can savings be realized? When is the best time to make strategic moves based on the data? Our approach is designed to make sure that each visualization answers these critical questions, allowing you to make decisions with confidence and clarity.
Why is Data Visualization so Important for These Decisions?
Data visualization is able to transform insights and decision-making by presenting complex data in a clear visual format. Previous and more traditional methods, such as spreadsheets, often overwhelm people with lines of raw data numbers. However, dashboards are more capable of not only making this content easier to digest but also providing real-time and continuous updates to information. This allows you to make informed decisions more quickly, as well as prioritize actions more efficiently.
To find out how your company can benefit from our data visualization expertise, reach out to our team here.